Digital Marketing-Sr.Associate- Bangalore

From 5 to 8 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Job description


Senior Associate

Overall Years of Experience

5+

Relevant Years of Experience

2-3

Required Qualifications

Graduation

Graduate – Bachelor’s degree

Desirable


The ideal candidate for this role will have a strong analytical mindset, be proactive and collaborative. Willingness to challenge, adapt and take initiative are essential.

Technical Skills/Tools Requirement

Essential

  • Data analyst and reporting skills with good understanding of internal channel and campaigns performance metrics
  • Self-starter with proven ability to manage complex processes
  • Stakeholder management skills – confidence to challenge approaches and offer different solutions
  • Ability to apply an agile approach to working that supports innovation and iterative improvement.
  • Ability to quickly build knowledge of EY’s global business, particularly key priorities, structure, and internal audiences across geographies, service lines and sectors
  • Data gathering and manipulation, ability to identify gaps, proactively seeking solutions
  • Skills in MS Office, including Excel and PowerPoint
  • Basic knowledge of Power BI, Adobe Analytics and SharePoint
  • Familiarity with internal channels including Yammer, webcasting tools, intranet.
  • Proven experience interpreting metrics to derive insights

Desirable

CMS knowledge

Data flow automations

Data mining

Roles and responsibilities

  • Adobe Analytics report: Running Adobe Analytics reports and building or customizing reports for global CE teams. Resolve challenges and recommend improvements based on teams feedback.
  • Reporting templates: Populating and customising high-quality reporting templates for CE teams that enable a data-driven decision making. Proactively determine trends and insights based on available data from the CE dashboard and CE campaigns.
  • Measurement framework: Contribute to the evolutions of the global CE measurement framework.
  • Campaign tagging: Help develop and own the process of standardisation of tagging campaigns, including helping matching the data manually.
  • Channel metrics reporting: Responsible for data extraction and manipulation for a number of key internal channels including Yammer, Broadcast Center, Sharepoint sites, Webcast tools and intranet. Needs excellent prioritisation and time-management skills for a timely and high-quality delivery.
  • PowerBI dashboards: Maintain high quality of data coming into the CE dashboards, in particular CE Tracker, support on data management/structuring, tool maintenance and troubleshooting. Provide admin support to CE leaders as needed.
  • PowerBI integrations: Look to further automate data flows from other dashboards such as Global CE Tracker, webcast dashboard, Talent toolkit dashboard, People insights etc. )
  • Skill Set Requirement Matrix

    Technical Competency

    Requirement


    Fundamental Awareness

    Nonvice

    Intermediate

    Advanced

    Expert

    Microsoft PowerPoint

    Essential


    Microsoft Excel

    Essential

    Social media tools

    Essential

    Webcasting tools

    Essential

    SharePoint

    Essential

    CMS

    Essential

    Power BI

    Essential

    Adobe Analytics

    Essential

    MS Stream

    Essential

    Intranet

    Desirable

    Operational Competency

    Requirement

    N/A

    Fundamental Awareness

    Novice

    Intermediate

    Advanced

    Expert

    Data gathering

    Essential

    Data cleansing

    Essential

    Analytics

    Essential

    Stakeholder management

    Essential

    Planning and organizational skills

    Essential

    Research

    Essential

    Time management

    Essential

    Data insights

    Desirable

    Data visualization

    Desirable

    Competency Proficiency Scale

    The Proficiency Scale is an instrument used to measure one’s ability to demonstrate a competency on the job. The scale captures a wide range of ability levels and organises them into five steps; from ‘Fundamental Awareness’ to ‘Expert’.

    In combination with the Proficiency Map for a specific occupation, an individual can compare their current level of proficiency to top performers in the same occupation. This scale serves as the guide to understanding the expected proficiency level of top performers at each grade level.

    Score

    Proficiency Level

    Description

    N/A

    Not Applicable

    You are not required to apply or demonstrate this competency. This competency is not applicable to your position.

    1

    Fundamental Awareness

    (basic knowledge)

    You have a common knowledge or an understanding of basic techniques and concepts.

    Focus is on learning.

    2

    Novice

    (limited experience)

    You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

    Focus is on developing through on-the-job experience;

    You understand and can discuss terminology, concepts, principles, and issues related to this competency;

    You utilise the full range of reference and resource materials in this competency.

    3

    Intermediate (practical application)

    You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

    Focus is on applying and enhancing knowledge or skill;

    You have applied this competency to situations occasionally while needing minimal guidance to perform successfully;

    You understand and can discuss the application and implications of changes to processes, policies, and procedures in this area.

    4

    Advanced (applied theory)

    You can perform the actions associated with this skill without assistance. You are certainly recognised within your immediate organisation as ‘a person to ask’ when difficult questions arise regarding this skill.

    Focus is on broad organisational/professional issues;

    You have consistently provided practical/relevant ideas and perspectives on process or practice improvements which may easily be implemented;

    You are capable of coaching others in the application of this competency by translating complex nuances relating to this competency into easy to understand terms;

    You participate in senior level discussions regarding this competency;

    You assist in the development of reference and resource materials in this competency.

    5

    Expert (recognised authority)

    You are known as an expert in this area. You can provide guidance, troubleshoot and answer questions related to this area of expertise and the field where the skill is used.

    Focus is strategic;

    You have demonstrated consistent excellence in applying this competency across multiple projects and/or organisations;

    You are considered the ‘go to’ person in this area within NIH and/or outside organisations;

    You create new applications for and/or lead the development of reference and resource materials for this competency;

    You are able to diagram or explain the relevant process elements and issues in relation to organisational issues and trends in sufficient detail during discussions and presentations, to foster a greater understanding among internal and external colleagues and constituents.




    Role:SEO

    Salary: Not Disclosed by Recruiter

    Industry:BPO / Call Centre

    Functional Area:Marketing & Communication

    Role Category:Digital Marketing

    Employment Type:Full Time, Permanent

    Education

    UG:Any Graduate

    Company Profile

    ACZ Global Private Limited

    EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
    Company Info
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    View Contact Details+

    Recruiter Name:REVATHY

    Contact Company:ACZ Global Private Limited

    Telephone:9843089199

    Website:http://jobs.aczglobal.com