Roles and Responsibilities

Technical Skills/Tools Requirement

Essential

10-12 years’ experience in the B2B marketing

Proven experience in executing social media marketing campaigns across multiple geographical backgrounds

Ability to work independently and flexibly

Attention to detail and accuracy

Outstanding written and oral communications

Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
Knowledge of project management and web design best practices

Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns

Strong written and verbal communication skills

Experience of social media tools listening and management tools

Desirable

Previous exposure to tools like Sprinklr

Understanding of analytics tools like Adobe Analytics

Project management experience

Previous experience on Azure or Service desk tools like Zendesk or Service Now

Roles and responsibilities

Essential

Work with business and marketing teams to understand business priorities and work on social media related projection

Create impact-based campaigns across social media channels such as Facebook, Twitter, Pinterest, and Instagram

Work with internal team to effectively implement campaigns and monitor them to review performance

Set and implement social media and communication campaigns to align with marketing strategies

Organize and participate in events to build community and boost brand awareness

Responsible for knowledge of all guidelines for all pertinent social channels and maintaining an in-depth knowledge of functionality for those relevant social media channels

Assist with crisis management, bad reviews, and negative news communications across named platforms

Drive community engagement with programs, interaction, and content. This includes social media, newsletters, and
YouTube channel content, slack, and in-person events

Play an active part in ORM of the Brand both online and offline.

Acknowledging and responding to social consumer care queries, active monitoring of the brand’s social listening, and escalation of any alerts to key stakeholders

Monitoring social media platforms and responding to comments and questions in a timely and energetic way

Measure and report performance of all digital marketing & Social Media campaigns, and assess against goals (ROI and KPIs)

Advice on social media best practices, trends, technologies, and how to provide data-driven insights

Support brand, understand, implement, and strictly adhere to the quality standards and procedures established by including verbal and branding guidelines

Maintain a consistent and positive presence in discussion forums in order to understand the state of the community

Plan, draft, and distribute community-focused content through blogs, Twitter, Facebook, and other channels

Optimize the budget for paid social media marketing

Continuously evolve on tools and new-age technology for effective Digital Communication and Reputation Management across all channels